Contact Me
What I do
Amy and Michelle were friends throughout their M.B.A. graduate program at the University of Colorado, and often shared their desire to be successful entrepreneurs. They started Amy Michelle so they could design and manufacture baby bags to reflect a woman’s style, while accommodating the daily needs of both baby and mom. Their goal is to brand Amy Michelle as a premier mommy-baby bag designer in the world.
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My Story
Amy Wright and Michelle Herbert founded their own business, Amy Michelle Bags in 2003. The goal of Amy Michelle Bags is to accommodate the travel needs of both the baby and mom and be fashionable at the same time. The saturated markets of baby products and women handbags did not offer an organized, functional baby bag that was also sophisticated and elegant. "Instead, a mom who chose organization and function, sacrificed her style and elegance; a mom who chose elegance and sophistication, sacrificed organization and function," Herbert added. "Motherhood requires many important sacrifices, but we believe choosing a baby bag should not be among them." Wright and Herbert, were friends throughout their M.B.A. graduate program at the University of Colorado, and often shared the desire to be successful entrepreneurs. But it was not until after Michelle had her second child, and joined Amy for dinner, that their calling came into focus. Michelle removed her day planner from her bag—an attractive, expensive designer bag marketed as a baby bag—only to have some of her baby's necessaries and personal items spill onto the restaurant floor. Wright, who was heading the U.S. division of an Asian bag manufacturer and managing a Direct Import program for Target, commented that although Michelle's bag was pretty, it lacked organization and function. Amy wondered why Michelle chose to carry it. Michelle explained there were a variety of "diaper bags" with plenty of space to store bottles, diapers, a change of clothes for the baby and the like. And there were a few designer bags that were stylish and fashionable, but none provided the organization and function a mom needs. Later conversations with friends and their market research confirmed Michelle was not alone in her shopping experience, and thus the foundation for this company was born. Since baby and mom are infrequently separated during the first few years—whether traveling to the local market, to a friend's home or on an extended trip—a busy mom should not be required to carry two different bags, a diaper bag and handbag. Amy Michelle mommy-baby bags allow mom's to stay organized in the front Mommy section, while keeping baby essentials in the middle and changing compartments.
- My passion:
- Giving back to our community based on our success
- Why I started my business:
- To create a line of bags that were functional and fashionable
- Why I joined the M3 RACE:
- to hold us accountable and to grow our business
- Best business advice:
- ask for help!
- My biggest challenge:
- not enough hours in the day
- What helps my business grow:
- staying charged up about our goals and going for it!
- How I balance work/life:
- I always say being an entrepreneur allows you to PICK the 12 hours a day you work so you can be at school for the parties and the carpool
- Within five years, my business will:
- be global offering bags all over the world
- My professional affiliations:
- Count Me In; CU alumni
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My Daily Blog
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Our Experience Selling At Sam's Club
July 23, 2009
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Super Sale Price on our Summer Pink Tulip Baby Bag
June 23, 2009
<!-- /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman";} a:link, span.MsoHyperlink {color:blue; text-decoration:underline; text-underline:single;} a:visited, span.MsoHyperlinkFollowed {color:purple; text-decoration:underline; text-underline:single;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;}Hi Ladies, We are offering a special price on our Summer colored Pink Tulip baby bag. We are offering it for $40. It makes a great computer bag too! Here is the link if you are interested http://www.amymichelle.com/classic/tulip-messenger-bags1.htm Email us directly for the discounted price at customerservice@amymichelle.com With love, Michelle & Amy
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Two Days Until Our Debut at Sam’s Club
June 23, 2009
<!-- /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman";} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;}I think we are getting close to ready. We have our booth ready to go, our diaper bags stacked and have even designed special Amy Michelle shirts for our show. Now we just have to set up and sell, sell, sell. Both Amy and I are excited for the opportunity to show the Sam’s club members the women Count Me In and Sam Walton supports. I even made a copy of our Sam Walton Emerging Entrepreneur Award to post in our booth. After many, many, many hours of laborious paperwork required to work with such a large organization, I think our efforts will be rewarded. I certainly hope so. We will keep you posted as the Road Show progresses.
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Sam Walton Emerging Entrepreneur = Road Show
June 13, 2009
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Our baby bags were voted #1 by People's Celebrity Baby Blog
March 12, 2009
We just had to share.http://celebrity-babies.com/2009/02/27/diaper-bag-review-roundup/
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