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What I do
Eat My Words® is a wildly creative branding firm that creates unforgettable brand names and taglines that make emotional connections with consumers, build instant affinity for the brand, and have proven Return On Investment. Our successes include SPOON ME (frozen yogurt franchise), NEATO (home cleaning robot), MOONDANCE (iPod clock radio for the bedroom), CAKE FINANCIAL (investing-made-easy website), and BLOOM (a natural energy drink for women from Del Monte). While started out specializing in naming food and things that make you drunk, our clients quickly discovered that we also have a talent for naming things you don't put in your mouth. Since then, we have generated thousands of evocative and unexpected names and taglines for everything from robots to rock concerts. Our clients include Frito-Lay, InterContinental Hotels, Plantronics Altec Lansing, Clif Bar, Clorox, Long John Silver's, Jelly Belly, Glu, THX, The Sydney Opera House, Del Monte, Star-Kist, Stanford University, Metromint, SIGG Swiss water bottles, and infomercial giant Guthy-Renker.
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