Workshops

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    A Purse of Your Own: 7 Wealthy Habits of Successful Entrepreneurs- Deborah Owens, President, Office Depot Foundation
    Are you working on your business or in your business? Many entrepreneurs reinvest their profits into their business to fuel growth and waste the most important factor needed to build wealth: time.  Some don’t know they have assets.  Author and Wealth Coach Deborah Owens will share the specific behaviors that entrepreneurs need to adopt now to secure their financial futures...

    •    This seminar will outline the basic business profitability equation and underscore the importance of assets
    •    You will receive proven wealth building strategies designed for business owners.
    •    You will gain an understanding of how the financial markets work
    •    Attendees will learn how to leverage tax advantaged retirement accounts for their type of business

    This is information you cannot afford to miss if you want to pad your purse with assets that will stand the test of time.

     

     
    Select, Hire & Retain Top Talent – Alicia Marie Fruin, Owner, Profit Consulting Co. and Member Coach, The Coach Connection
    Want To Create Your Dream Team?  Now you can!  In this workshop you will:
    •  Craft a strategic plan to build your team
    •  Learn how to profile roles and write accurate job descriptions
    •  Design targeted job ads that attract the right people
    •  Develop the skills to recognize and retain top talent
    •  Get great interviewing tips and a FREE CD of materials you can use in your business.
    Positioning Your Business for Sale and Profit- Bill Dueease, President, The Coach Connection & Mary Beth Shewan, Founder, Whole Life Coaching and Member Coach, The Coach Connection
    Your business is worth more than you think.  In fact, it could be a gold mine. You’ve created a living, breathing entity that has great value.  Now discover how you can get the most from your business both as you run it and when you sell it.  This workshop outlines, in practical steps:

    •    When and how to sell your business
    •    How to identify your best buyers
    •    The criteria potential buyers use to evaluate your business
    •    Ways to increase your business value now
    •    How to market your business by letting it do the talking... and more!
    Building a Mega Brand: One That’s Fast-Acting and Long-Lasting – Nancy Michaels, CEO and President, GrowYourBusinessNetwork.com
    You will learn through real life examples:
    •    Why a brand is more than a logo or identity, but the messaging behind the "look"
    •    How to create a memorable experience for your customer base that exceeds their expectations and creates memorable experiences
    •    What an effective communication plan is with your clients that keep you visible, consistent and pleasantly persistent in the marketplace

     

     
    Give Me 5: Accessing  Government Contracts- Barbara Kasoff, President, WIPP
    Looking to expand your business?  There’s a world of opportunity in federal contracts.  This session will take you through the process of registering at the government database, and show you how to find the businesses contracting or seeking contracts, as well as the corporations looking for women businesses as suppliers.  
    Give Me 5 is a national education project of Women Impacting Public Policy (WIPP.)

    Going Green: Practical Tips to Benefit the Environment, Your Customers, and Your Bottom Line- Yalmaz Siddiqui, Director Environmental Strategy, Office Depot
    How can "Going Green" save you money AND differentiate your Business? Today, many Corporations are actively engaged in going "Green". They are asking their service providers and vendors to help. The more you understand about what it means to be Green the more you can become a trusted advisor to your clients or prospective clients.  This workshop covers:

    •    What is Green?
    •    Why go Green?
    •    Selling Green
    •    Seven Smart Steps

     

     

    Business Continutity: Weathering The Storm-Mary Wong, President, Office Depot Foundation

    As a women entrepreneur, you've invested a lot into your business just to get it up and running.  Your business is also your livelihood.   It’s critically important to have a business continuity plan for natural disasters like hurricanes, earthquakes, floods and tornadoes.  But businesses need to be prepared for economic calamities, as well.  Mary Wong, President of the Office Depot Foundation, will offer practical tips and strategies from the U.S. Chamber of Commerce, SCORE and others that can help your  business be ready  if, and when,  the worst happens.

    Marketing 101- Belle Frank, EVP Strategy & Research, Y&R
    Gain insights and lessons learned from one of the nation's leading advertising agencies, including:

    •    Understanding today’s customer
    •    Demand for transparency, honesty and ethics in business practices
    •    The high bar for service
    •    The need to break through the clutter/information storm
    •    Is this marketing program right for me?
    •    Top 5 questions to ask yourself

     

    Email & Online Marketing- Lisa Sparks, Regional Development Director, Constant Contact
    Are you ready to discover an affordable and inventive way to expand your marketing reach?  Come learn the secrets to easy, successful online marketing and email surveys using templates that create photo rich, high impact emails guaranteed to connect with their audience, build relationships and drive success. 
    Constant Contact Inc. has provided the distinctive marketing edge to several M3 businesses.

     

    Business Entrepreneurs:  How Well do You Understand Your Financial Condition?- Karen Mitchell, Partner KPMG

    •    Best Practices over Financial Reporting.
    •    Crunching the numbers – and what they all mean
    •    Basic Financial Reporting Package
    •    What key performance indicators should you understand and monitor?
    •    How will users (investors, financial institutions, suppliers, etc.) evaluate my financial condition?

     

    The SBA and the American Recovery & Reinvestment Act- James “Tom” Gallman, Sr. Area Manager, U.S. Small Business Administration

    Have you heard about the economic stimulus package and its financing opportunities through the SBA? Not sure if you are eligible or what opportunities exist?  In this workshop you will:
    •    Understand the role of the SBA and how it works to help Americans start, build and grow businesses
    •    Discover new financing opportunities available to small business owners via the American Recovery and Reinvestment Act and the SBA. 
    •    Learn what programs the SBA offers, how to determine if your business qualifies, and where to go to apply. 

     
    Social Media: Twitter, Blogs and Networks- Monica Luechtefeld, EVP  e-Commerce and Direct Mktg, Office Depot; Christine Buscarino, Sr. Director, Online Marketing, Office Depot & Liz Lynch, Founder of the Center for Networking Excellence

    Today, Social Media (Face Book/My Space/LinkedIn) is changing how we communicate. 
    While it has made a significant impact on our personal lives, learn how it’s now being used as a business tool. 

    What you need to know about marketing your business and connecting to your customers through these social networks
    •    How to increase your visibility
    •    How do you become “worthy” of a following
    •    Tips on what works and what doesn’t, when it comes to Twitter, Blogs and Networks

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