8. Telemarketing - Telemarketing Laws and Guidelines
Telemarketing services are required by law to comply with federal, state, and local laws regulating phone solicitation. Telemarketing sales outsourcing is one of the easiest ways to make sure your telemarketing effort is in compliance with these laws.
National ‘do not call’ lists
Telemarketing firms cannot, by law, place calls to numbers that have been added to this list. Most call centers have specialized software programs that flag these numbers if they are included in a phone list. It’s a good idea to ask a telemarketing firm how the ensure Do Not Call compliance.
TSR and TCPA
The Telemarketing Sales Rule (TSR) and the Telephone Consumer Protection Act (TCPA) of 1991 are two federal rules that set guidelines for call centers and other businesses that engage in telemarketing. Regulation specifics are very similar to the Do Not Call list rules- they specify times of day and other restrictions that impact how and when calls may be placed.
Other
Several different state and local laws may also have an impact on telemarketing practices. Ask the telemarketing company you work with if there are any regulations that might impact your planned campaign.
