5. Telemarketing - Costs of Outsourcing Teleservices
Telemarketing companies’ costs vary depending on the services and level of expertise your business requires. Companies use different billing structures, so it helps to get an idea of potential costs for each one:
Billing Structures
The most common billing method for both outbound and inbound telemarketing is per-hour or per-minute. You’ll pay for the actual amount of time a representative spends on the phone (rounded up, of course). Cost can range anywhere from $20-$70 hourly, depending on the skill level needed- highly technical calls, such as helpdesk answers for technical products, will be more expensive. Costs can be calculated per call answered or made. Some providers require a “monthly minimum” -either a minimum bill amount or a minimum number of calls- so your bill will be at least a certain amount per month.
Dedicated Representatives
Dedicated representatives take or place calls only for your business. This is a definite advantage, because you’ll only have to train a few people in selling or representing your products, services, or business. Dedicated reps often work at virtual call centers or even from home, which can also trim overall costs.
Setup and Training Costs
These costs are often overlooked. Costs associated with training representatives, writing a phone script, setting up guidelines, and implementing tracking features can add to the total cost of the campaign. Make sure you get a written, itemized price quote for all costs associated with the telemarketing program you choose.
Contracts
Telemarketing contracts should specify guidelines for reporting/tracking sales or sales leads, as well as outline the billing structure you’ll follow. Make sure you know exactly when and what you’ll be charged for. The contract should also specify when you’ll receive tracking reports, and what information these reports will contain- all sales outsourcing expectations should be clearly stated.
