Telemarketing Buyer's Guide
Table of Contents
1. Why Consider Telemarketing?
2. Benefits of Telemarketing Services
3. How Telemarketing Works
4. How to Find the Right Telemarketing Firm
5. Costs of Outsourcing Teleservices
6. Phone Scripts and Phone Lists: Keys to Telemarketing Success
7. Working with a Telemarketing Company
8. Telemarketing Laws and Guidelines
1. Why Consider Telemarketing?
What do you think of when you hear the word “telemarketing?” Callers interrupting your dinner, aggressive salespeople, or pointless surveys, right? Wrong! Telemarketing has evolved from the early days of calling up to solicit sales, donations, or survey responses. Though telemarketing can be used for all these things, the new breed of “telesales” company highly targets customers or sales leads, which is much more likely to generate a positive response.
Think about it- wouldn’t you be excited, rather than annoyed, if your favorite store called to tell you they were hosting a great private sale tomorrow, and that you were invited? The new kind of telemarketing services is all about giving customers what they want, when they want it- a valuable tool that can be used to build brand awareness, build customer relationships, or increase sales.
The term “telemarketing” itself is pretty broad- referring to any technique where potential or current customers are reached through telephone calls. Here are a few ways companies use telemarketing:
- Outbound sales
- Lead generation
- Inbound sales
- Fundraising
- Market Research
- Political Telemarketing
When it comes to implementing a telemarketing campaign, you’ve got quite a few options. You can use an inbound telemarketing company to take orders or provide customer service, or an outbound service to verify sales leads and make appointments. Telemarketing is a rapidly growing industry for a reason- it works. This guide gives you the basics on telemarketing: when you should hire a telemarketing company, and how to find the right one for your business, and how to work with a telemarketer to make sure your efforts are successful.
