Defining Your Target Market
Target markets aren’t what they used to be. Senior citizens walk around with Ipods and young people flock to buy Tony Bennett CDs. Who knew?
In this video, watch marketing expert Ashleigh Hansberger discuss her experience in helping clients with their market research needs. She conducts exercises with companies to help determine the target market. She points out that traditional notions of market segmentation are changing, as customers want more and more customization and personalization of products. These trends are transforming notions of age, gender, and other demographic connotations.
Ashleigh Hansberger, Motto Agency, Inc., co-owns the Motto Agency with her partner, Sunny Bonnell. It is a small group of fiercely creative individuals dedicated to growing their clients' businesses by delivering innovative brand communications using fresh and relevant ideas. Their diverse talents and 360 degree approach allow them to create materials that move people in meaningful ways. Capabilities include branding, strategy, advertising, design, interactive, media.
Ashleigh is a Make Mine a Million $ Business Awardee.
Disclaimer: This resource is not affiliated with Count Me In. Count Me In cannot confirm the quality or reliability of the information presented.
For more thoughts from Ashleigh about the changing notions of what makes a target market, check out this resource.
Disclaimer: This resource is not affiliated with Count Me In. Count Me In cannot confirm the quality or reliability of the information presented.
