The Right Name for Your Business
Business Week
January 22, 2010
By Karen Klein
Keep domain-name availability in mind and ask a friend or relative with a knack for words to help you brainstorm. You can also hire a consultant or agency.
Naming a business, brand, or product is a creative process. There are people who are exceptionally talented when it comes to finding the right combination of words and nuance to capture both the essence of your brand and the public's imagination, says Steve Cone, executive vice-president of Epsilon, a direct marketing agency based in Dallas, and author of Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History.
