Sales and Marketing

Marketing is crucial to the success of your business.  But why then, is it such as hard nut to crack?  Whether it is market research, customer service, advertising, pricing, e-marketing, or when to hire a marketing consultant, marketing has many levels that you will visit and revisit as you grow your business.

Here you will learn tips and techniques for:

  • Attracting and retaining loyal customers
  • Conducting both primary and secondary market research in cost-effective ways
  • Accessing market data from official and other sources

Learn more and access resources you can put to work in your business today.

Top Challenges
  1. Perfecting Your Marketing Pitch

    Tags
    All racer types, All Industries, Sales and Marketing
  2. Researching Word of Mouth

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    All racer types, All Industries, Sales and Marketing
  3. Avoiding Common Mistakes

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    All racer types, All Industries, Sales and Marketing
Articles
  1. Telemarketing Buyer's Guide

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    All racer types, All Industries, Sales and Marketing
  2. Be a Part of the CMI Blog

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    All racer types, All Industries, Sales and Marketing
  3. Defining Your Target Market

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    All racer types, All Industries, Sales and Marketing
  4. Market Research Tools Any Company Can Use

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    All racer types, All Industries, Sales and Marketing
  5. Market Research Information Sources and Resources

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    All racer types, All Industries, Sales and Marketing

More

Success Stories
  1. Alison Evanow: Interview with Make Mine a Million $ Awardee on Market Research

    Tags
    Accommodation & Food Services, Sales and Marketing

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Tools and Resources
  1. Market Research Workbook

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    All racer types, Arts, Entertainment & Recreation, Sales and Marketing
  2. Guide to Designing Surveys and Questionnaires

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    All racer types, All Industries, Sales and Marketing
  3. Sample Market Concept Test Surveys

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    All racer types, All Industries, Sales and Marketing
  4. SBA.gov

    Tags
    All racer types, All Industries, Sales and Marketing
  5. American Marketing Association

    Tags
    All racer types, Arts, Entertainment & Recreation, Sales and Marketing

More

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