In the News

Miami Herald

Septeber 29, 2009

by Cindy Goodman

On Saturday, I sat in the audience at Office Depot headquarters in Boca Raton with about 150 other women listening to some of the most captivating speakers in the country tell us how to succeed in business. Here's the secret they shared: delegate, outsource....hire people to do the things you're not good at doing.

I've been hearing this for years but somehow it made more sense to me when I heard successful women talking about precisely how they had built their businesses by using coaches, accountants, lawyers, website developers to help them. Thus, they freed themselves up to dream, networkk, market and build their companies. Its the key to work/life balance, too.

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