USA Today
By Laura Vanderkam
November 19, 2009
Instead of vilifying entrepreneurs for wanting to ‘get rich,’ perhaps we should cheer them for doing what government is incapable of: truly employing the masses.
Kimberly Martinez has a history of finding success in disaster. After she lost her job in 2002, she and her sister-in-law capitalized on the post-9/11 security craze to launch a business called Bonitas International, which sells ID badge jewelry. People snapped up the fancy BooJeeBeads lanyards, and revenue rose fast, hitting $2 million in 2008. Headcount reached 13 people.
